Thursday, January 13, 2011

Killing us Softly: Women in Advertising

Back in University when I was taking various advertising and media courses, I remember my professor screened a video during lecture called, "Killing us Softly" which deconstructed the way women are portrayed in advertising. I remember absolutely loving the film and I was lucky enough to come across a part of it today on YouTube (isn't YouTube just GREAT?)

Within the film, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection and sexuality. The film challenges a new generation to take advertising seriously, while thinking critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Definitely a must see if you can get your hands on it! For now, here's a great clip:

- Jennie

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